Patriarchal capitalism with Chinese characteristics: gendered discourse of ‘Double Eleven’ shopping festival

Cognitive Interpretation of Chinese Gendered Discourse Pattern

In Chinese, there are clear embodiments of gendered discourse pattern. Based on the concrete embodiments of gendered discourse pattern in Chinese, this paper will discuss about some specific examples. Then the reasons of forming the Chinese gendered discourse pattern will be illustrated. Lastly the paper will summarize the cognitive interpretation of Chinese gendered discourse pattern.

A Multimodal Discourse Analysis of Tmall’s Double Eleven Advertisement

From the 1990s, the multimodal turn in discourse studies makes multimodal discourse analysis a popular topic in linguistics and communication studies. An important approach to applying Systemic Functional Linguistics to non-verbal modes is Visual Grammar initially proposed by Kress and van Leeuwen (1996). Considering that commercial advertisement is an indispensable part of the modern society t...

Carbon Capitalism with Chinese Characteristics: Establishing An Emissions Trading Scheme in China

Gendered Characteristics of Female Learners’ Conversational Japanese

This study examines gendered characteristics in four female Japanese language learners’ discourse practices in a communicative setting, where they interact with native Japanese speaking friends in a JFL context. Focusing on the relationship between gender ideologies and discourse practices, I explore the extent to which learners are aware of gender ideologies in the Japanese community and how t...

Adaptive efficiency and pragmatic flexibility : Characteristics of institutional change in capitalism , Chinese - style